How to Get Your Music on Online Radio Stations

A Step-by-Step Guide

In the ever-evolving world of music, independent artists are finding new ways to reach their audiences without needing a traditional record label. One powerful way to expand your fan base is by getting your music played on online radio stations. But how do you cut through the noise and get noticed? Let’s break it down into a step-by-step guide.

1. Research the Right Stations

Before sending out your music, take the time to research and identify online radio stations that align with your genre. Look for stations that have a track record of supporting independent artists or that have featured music similar to yours. A great place to start is music forums, artist communities, and online radio directories like TuneIn, Live365, or Streema.

2. Perfect Your Pitch

Your pitch is crucial to your success. It’s your introduction, so make it count. Start with a brief, compelling introduction that states who you are, your music style, and why your track is a perfect fit for their station. Keep it concise but engaging. Remember to add a personal touch by mentioning why you specifically chose their station.

3. Create a Professional Press Kit

A digital press kit (EPK) is a must for independent artists. It should include:

• A short bio
• High-quality photos
• A link to your best tracks
• Previous media features or accolades
• Your contact information and social media handles

If you don’t have an EPK, you can create one easily using platforms like Canva or Adobe Spark. Make sure all links work and your presentation is cohesive.

4. Choose the Right Song

Not every song in your discography will be suitable for online radio. Pick a track that showcases your style but is also radio-friendly in terms of length and content. Aim for something that makes a strong first impression in the opening seconds.

5. Submit Smartly and Follow Up

Once you have everything in place, it’s time to submit. Ensure that you follow the submission guidelines of each radio station carefully. If no guidelines are available, email your pitch with a link to your track instead of attachments. Follow up a couple of weeks later with a friendly reminder if you don’t hear back initially. Keep it polite and professional.

6. Promote Your Airplay

When your track gets played, don’t just sit back—promote it! Share the airplay on your social media channels, thank the station, and engage with their listeners. This increases the chance of future plays and strengthens your relationship with the station.